GREEN BUSINESS KREA

Project title: Green, sustainable and responsible business is the key to success

Project Number: 2022-2-PL01-KA210-VET-000095393

Leader of the Project Kreatywni dla biznesu Poland 🇵🇱

Environmental protection has become a very important topic in recent years, not only in politics but also for the global economy. Companies are organisations, that have a significant impact on the natural environment. Entrepreneurs are aware of this, resulting in the emergence of new concepts, that influence the way we think about production.

There is no doubt, that the ecological aspect must be taken into account in the context of future business management. The attention of companies to the ecological dimension of their activities is justified not only ethically but also economically. A review of the literature indicates many benefits for companies that implement appropriate environmental protection practices.

A study of companies in the WIG-ESG index shows, that 40% of the index’s firms declare their concern for the environment in the context of future generations. Implementing pro-environmental actions in an organisation entails enormous costs that exceed the financial capabilities of small and medium-sized companies.

The aim of this project is to create guides and a series of instructional training for organisations that want to implement pro-environmental actions and expand their digital presence in the media.

MAIN PROJECT GOAL:

✅ Providing organisational support in the methodological, competency, and tool areas in ECSR (Environmental Corporate Social Responsibility) and digital competencies, including social media and brand building.

SPECIFIC GOALS:

✅ Building the capacity of organisations in international and cross-sectoral work.

✅ Promoting better access to ecology through new forms and educational materials for management staff.

✅ Building the potential of organizations through international cooperation in a new thematic area.

✅ Expanding the set of tools supporting professional development of organizations, including management staff, in the field of ecology and digital technology.

✅ Promoting sustainable development.

✅ Creating and developing international networks.

✅ Supporting synergy within international policy between partners.

✅ Supporting the inclusion of target groups with fewer opportunities.

✅ Building the capacity of organizations in international areas and vocational education and training.